Discovering Bonanza Ford in Wray, Colorado
Intro
In the heart of Wray, Colorado, sits a dealership that has become a cornerstone for the local automotive community: Bonanza Ford. This establishment isn’t merely a place where cars are bought and sold; it embodies a rich history and a commitment to serving both the residents of Wray and those who travel to this picturesque corner of the state. The narrative of Bonanza Ford is woven through decades of customer loyalty, local contributions, and an unswerving dedication to quality service.
From the very first time you step onto the dealership's lot, it’s clear that the experience here transcends the transactional nature often associated with car dealerships. Instead, it offers a familial atmosphere, as if you’re walking into a neighbor’s yard rather than a corporate giant's establishment. The professionals here pride themselves on not just selling cars but creating lasting relationships with customers.
This article aims to take you on a journey through Bonanza Ford, highlighting significant aspects of its operations, customer engagement, and the part it plays in the broader automotive industry. We’ll delve into various elements including customer segmentation and a thorough analysis of their product offerings, ensuring we paint a vivid picture of how Bonanza Ford stands in today's competitive marketplace.
Every car sold here isn’t just a means of transportation; it’s a testament to the values held by the people who run and work at Bonanza Ford. What follows is an exploration of these factors, an attempt to understand what sets this dealership apart and how it continues to thrive in an ever-evolving landscape.
Customer Segmentation
Understanding the customer base is essential for any dealership, and Bonanza Ford is no exception. The awareness they have of their clientele—who they are and what makes them tick—plays a significant role in their operations, marketing strategies, and customer service approach.
Demographic insights
The customer demographic at Bonanza Ford ranges widely, capturing attention from various groups including families, individuals seeking reliable vehicles, and even enterprises looking to expand their fleet. The typical buyer might vary from young adults purchasing their first car, to families desiring SUVs for spacious travel, to older individuals leaning towards more classic models.
This diversity indicates that Bonanza Ford incorporates a range of vehicles that cater to different lifestyles. Moreover, they tap into the local community by emphasizing their commitment to sustainability and durability, which resonates with environmentally conscious buyers. It’s this clustering of various customer types that buttresses their approach to sales and service.
Behavioral patterns among buyers
The behavioral patterns observed among Bonanza Ford’s clientele reveal a strong preference for vehicles known for their reliability and cost-effectiveness. Many customers research extensively, often using online platforms to gain information before visiting the dealership.
This trend aligns well with the needs of tech-savvy consumers today, who not only desire practical purchases but also seek reassurance of their choice. Many buyers gravitate towards used vehicles, which Bonanza Ford often highlights through promotions that emphasize value.
Understanding these patterns enables Bonanza Ford to position itself effectively within the market. They frequently host community events that invite customer interaction and feedback, ensuring they stay in tune with evolving buyer expectations.
"Our approach is about understanding our customers as much as it is about selling them a car. Establishing trust builds long-term relationships," states the sales manager at Bonanza Ford.
In-Depth Product Analysis
Shifting our focus to product offerings, Bonanza Ford's lineup is nothing short of impressive. With an array of models that span across sedans, trucks, and SUVs, each vehicle is chosen based on performance, reliability, and customer feedback.
Performance assessment
The performance assessment of vehicles is crucial in ensuring that the dealership meets customer expectations. Whether it's a truck that can navigate rough terrain or a sedan that offers a smooth city drive, the criteria for performance are comprehensive. Not only do they perform well on tests, but they also cater to daily needs of the driver.
Owner satisfaction surveys
Feedback from surveys reveals a high level of owner satisfaction among those who purchase vehicles from Bonanza Ford. Customers frequently mention how the cars they buy are not only stylish but also deliver in terms of functionality and longevity.
Moreover, the dealership offers transparent information regarding maintenance services, contributing to a satisfying ownership experience. This proactive approach ensures customers feel valued long after the sale is completed.
Overview of Bonanza Ford
Understanding the Bonanza Ford dealership isn't just about appreciating what it offers. It’s like digging into a well-rooted story that intertwines with the local fabric of Wray, Colorado. This section lays the groundwork for all that follows by examining the dealership's essence — its history, location, facilities, and more.
This overview sets the stage for a deeper understanding of Bonanza Ford's role in the community and the automotive landscape. Knowing the dealership's background and its physical presence can help potential buyers appreciate the context of the service they can expect and the community it serves.
Prologue to the Dealership
Bonanza Ford is more than just a spot to snag a new truck or sedan. Established to serve the Wray community, the dealership has carved out a reputation marked by integrity and trust. From the moment you step onto the lot, the warm atmosphere wraps around you like a cozy blanket, signaling that you’re in a place that cares about both its clients and its vehicles. With a team equipped to answer questions and assist with various needs, Bonanza Ford ensures that buyers feel understood and valued.
Historical Context
A little history can tell you a lot about a place. Bonanza Ford has a past that’s rich with stories of growth and resilience. Founded at a time when Wray was blossoming, the dealership quickly became a cornerstone of the community. As the years rolled by, it adapted to changing times, from the boom of the automobile industry in the mid-20th century to the emergence of modern tech-infused vehicles. Each milestone adds a layer to the dealership’s narrative, showing how it has consistently met the needs of evolving consumers.
Location and Facilities
Geographically, Bonanza Ford is strategically placed to be accessible to a broad audience. Located right off the main highway into Wray, it's hard to miss the well-kept facility. It boasts a spacious lot where both new and used vehicles are displayed prominently. The interior is designed with practicality and comfort in mind. A modern showroom greets you upon entry, encouraging exploration. The service area is equally impressive, with state-of-the-art equipment ensuring every vehicle leaves in peak condition.
"A dealership isn't just about cars; it's about the relationships built on trust and community involvement."
In summary, the foundation laid in this overview highlights the importance of Bonanza Ford in Wray, setting the stage for discussions on product offerings, customer experiences, and the local economic impact.
Product Offerings
When it comes to a car dealership like Bonanza Ford, product offerings serve as the spine of the entire operation. This section shines a light on the diverse selection available, emphasizing how it encapsulates the dealership’s commitment to meeting varying customer needs. From the glimmer of new vehicles to the reliability of pre-owned options, the offerings at Bonanza Ford extend beyond mere transactions, promising value, trust, and satisfaction to car buyers. Understanding the scope of these offerings offers a window into the dealership’s philosophy and market strategy.
New Vehicle Inventory
The new vehicle inventory at Bonanza Ford showcases an array of models, ranging from compact cars to rugged trucks. Each vehicle represents the latest innovations in automotive technology, designed to cater to a spectrum of customers—whether they are young professionals seeking a compact car or families in need of a spacious SUV.
At the heart of this inventory is the Ford Ranger, known for its durability and off-road capabilities. It appeals to adventure seekers in Colorado, who often relish the chance to traverse rugged terrains. Additionally, the Ford Explorer provides an excellent blend of comfort and functionality for those who value family outings, presenting ample cargo space without sacrificing modern amenities. The emphasis on fuel efficiency is also noteworthy; the new EcoSport addresses environmental concerns while still delivering performance. This attentions to variety helps solidify Bonanza Ford's reputation as more than just a dealership, but a determined contributor towards smarter consumer choices.
Pre-Owned Vehicle Options
In today’s world, where budgets can be tight, pre-owned vehicles have become a feasible alternative for many buyers. Bonanza Ford’s pre-owned vehicle options haven't just a wide variety of brands and models, but they also come with a sense of reassurance. Each car is typically subjected to rigorous inspections, ensuring that it meets certain standards before making its way to a prospective owner.
Among the pre-owned selection, customers could find a certified pre-owned Ford Fusion, which comes with a warranty—this adds a layer of confidence that buyers might not experience elsewhere. For those looking for traditional American muscle, a used Ford Mustang may catch a few eyes, perfect for weekend adventures. By providing transparent vehicle histories and reliable options, the dealership carefully curates this section of its inventory, offering something for everyone.
Commercial Vehicles
Bonanza Ford also understands the unique needs of businesses, offering an array of commercial vehicles designed not just for functionality but also for performance. From the Ford F-150 to the Transit Connect vans, the dealership is well-equipped to support local enterprises.
These vehicles are engineered to deliver exceptional payload capacities and reliability, critical aspects for any business owner. The F-250 Super Duty, for instance, is engineered to tackle the most demanding tasks—be it construction or delivery services. By catering to business clientele, Bonanza Ford positions itself strategically within the Wray market, helping companies thrive while building long-lasting relationships.
"Having a reliable vehicle isn't just a convenience; it's an investment in your business's growth."
In summary, the product offerings at Bonanza Ford are a decisive factor in its ability to attract and retain a diverse customer base. By combining new, pre-owned, and commercial vehicles, the dealership stands firmly as an accessible hub for anyone in the market for a vehicle, regardless of needs or budget.
Customer Experience
Customer experience plays a pivotal role in shaping not only how customers perceive Bonanza Ford in Wray, Colorado but also the lasting impression that influences their decisions long after they’ve driven off the lot. With the automotive industry growing increasingly competitive, understanding the nuances of customer experience can set a dealership apart, elevating it beyond mere transactions into lasting relationships with customers.
The elements of customer experience encompass various touchpoints—ranging from how staff engage with visitors to the efficiency of the sales process and the ambiance of the dealership itself. When customers feel valued and understood, they are more likely to return and share their experiences with others, thus generating positive word-of-mouth. This aspect of reputation has benefits that ripple throughout the community, bringing potential buyers through the doors of Bonanza Ford.
Customer Service Philosophy
At Bonanza Ford, the customer service philosophy revolves around placing the client’s needs at the forefront of every interaction. The staff is not just trained to sell vehicles; they are also prepared to listen actively, ensuring that every inquiry is met with detailed attention. Each employee embodies a service-first mentality, encouraging a supportive atmosphere. A blend of product knowledge and genuine concern creates a welcoming environment for both first-time visitors and loyal customers alike.
This approach is further solidified by ongoing training programs that equip team members with effective communication skills. Rather than adopting a one-size-fits-all approach, the philosophy nurtures individuality, allowing team members to tailor their services based on customer needs. This philosophy not only enhances customer satisfaction but also fosters an emotional connection, transforming casual visitors into brand advocates.
Sales Process Overview
The sales process at Bonanza Ford is designed to be as seamless as possible, ensuring a hassle-free experience for customers. It often begins with an informal conversation, giving potential buyers a chance to outline their preferences and any specific requirements.
- Initial Consultation: This is where the team identifies what customers are looking for, whether it’s a fuel-efficient sedan or a rugged truck for off-road adventures.
- Vehicle Selection: Customers are guided through the diverse inventory available, presenting options while considering their budget and tastes.
- Test Drive: Once a vehicle is selected, prospective buyers embark on a test drive, allowing them to experience the car firsthand.
- Financing Options: The final step involves discussing financing solutions tailored to fit the buyer's budget. This is coupled with an explanation of warranties and after-sales service, emphasizing the dealership’s commitment long after the sale is completed.
This method goes beyond just selling a car; it fosters a robust relationship built on transparency and trust.
User Testimonials and Reviews
Testimonials serve as powerful endorsements in the automotive space. At Bonanza Ford, customer reviews highlight the dealership’s strengths and showcase tangible experiences from buyers. Positive feedback often emphasizes aspects like efficient service, knowledgeable staff, and a user-friendly atmosphere that makes purchasing less daunting.
“I never felt pressured to buy anything, and I love my new truck! The team listened and truly understood what I wanted.” – Satisfied Customer
Reviews also provide insights into areas for improvement. Constructive criticism can guide the dealership toward ensuring that each customer experience is not just satisfactory but memorable.
Moreover, Bonanza Ford actively engages with reviews on platforms like Facebook and Reddit, showing a willingness to address concerns and celebrate successes. This open communication signals to potential customers that their voices matter—further enhancing the credibility and community trust in the dealership.
In summary, the factors that contribute to customer experience at Bonanza Ford create solid ground for the dealership's ongoing success. Whether it's through a focused sales philosophy, a transparent process, or an engaged customer base, these elements continue to lay the foundation for a vibrant automotive community.
Service and Maintenance
In the bustling world of automotive sales, service and maintenance play a crucial role. They are not merely afterthoughts but integral components that ensure a vehicle’s longevity, safety, and performance. For Bonanza Ford in Wray, Colorado, the focus on comprehensive service options reflects their commitment to customer satisfaction and vehicle reliability.
Mechanic Services Offered
At Bonanza Ford, a variety of mechanic services are offered to meet the needs of every vehicle. The aim is to cover all bases for Ford owners, helping them maintain their cars in peak condition. Some key services include:
- Routine Maintenance: This covers oil changes, tire rotations, and fluid checks, essential for keeping a car running smoothly.
- Brake Services: Regular inspection and replacement of brake pads and rotors ensure safety while driving.
- Transmission Services: Given the complex nature of vehicle transmissions, Bonanza's mechanics perform thorough checks and services to prevent more serious issues down the line.
- Diagnostic Services: Equipped with advanced tools, mechanics can quickly identify potential problems and advise on necessary repairs.
These services not only help in prolonging the life of vehicles but also contribute to the dealership’s reputation as reliable and thorough.
Parts and Accessories Availability
An essential aspect of the service department at Bonanza Ford is the ready availability of parts and accessories. The proximity of these resources means that customers do not need to wait long for repairs. Key details include:
- Genuine Ford Parts: Bonanza Ford uses genuine parts, ensuring compatibility and quality. This minimizes the risks of defects compared to aftermarket options.
- Wide Range of Accessories: From floor mats to roof racks, customers have access to an assortment of products that can enhance their vehicles' functionality and aesthetics.
- Special Orders: Can't find the part you need? Bonanza Ford’s team can assist in ordering specific parts, making the process hassle-free.
By providing these services, the dealership supports its customers in personalizing and maintaining their vehicles, which builds loyalty over time.
Warranty and Service Plans
Finally, warranties and service plans offered at Bonanza Ford serve as safety nets for vehicle owners. Understanding these plans is vital for making informed decisions. Here’s how they work:
- Comprehensive Coverage: Most new vehicle purchases come with extended warranties that cover a variety of repairs for several years, giving peace of mind to buyers.
- Service Plans: Customers can choose service packages that cover routine maintenance at a discounted rate, which is convenient and budget-friendly.
- Clear Terms: Bonanza Ford is transparent about the terms of their warranties and plans, ensuring customers know what to expect and what is included.
"Investing in service and maintenance is like putting money in a piggy bank for your car's future — it pays off in the long run."
Thus, service and maintenance at Bonanza Ford is a holistic approach designed to foster lasting relationships with customers while ensuring that their vehicles remain in optimal condition.
Market Positioning in Wray
Understanding the market positioning of Bonanza Ford in Wray, Colorado, is crucial to grasp its impact on both local consumers and the broader automotive landscape. This positioning reflects how Bonanza Ford differentiates itself from competitors and caters specifically to the needs and wants of the community. Key elements include the dealership’s unique offerings, customer engagement strategies, and how it adapts to evolving market trends.
Competitor Analysis
When examining the local automotive industry, it becomes apparent that Bonanza Ford faces competition from other dealerships in the area, such as Ranchland Ford and Wray Auto Dealership. However, Bonanza Ford has carved out a reputation for reliability and exceptional customer service.
- Strengths: One major strength of Bonanza Ford lies in customer loyalty. They maintain long-lasting relationships with buyers, often leading to repeat business.
- Weaknesses: On the flip side, their inventory can sometimes be limited compared to larger, more established competitors. This limitation can push potential buyers to seek options elsewhere if they don’t find what they need immediately.
- Opportunities: The growing demand for electric vehicles offers Bonanza Ford an opening to expand their inventory in that segment. Brands that emphasize sustainability and innovative tech are gaining traction among consumers, particularly the younger generations.
It is clear that while competition is present, Bonanza Ford has its unique advantages that allow it to thrive in Wray.
Market Trends in the Area
The automotive market in Wray has been undergoing significant shifts, largely influenced by technological advancements and consumer preferences.
- Shift Towards Electrification: Many buyers are now more environmentally conscious. This has led to increased interest in hybrid and electric vehicles, a trend that Bonanza Ford must pay close attention to.
- Digital Sales Platforms: The rise of online shopping has significantly changed how dealerships operate. Customer Comfort is key now, as potential buyers often prefer browsing inventories online before making a visit.
- Community-Focused Marketing: Dealerships that involve themselves in local community events and sponsorships tend to gain a more loyal customer base. Bonanza Ford's engagements in local sponsorships resonate well with residents and can bolster their market position.
It is essential for Bonanza Ford to continue adapting to these shifts and integrate these trends into its business strategy.
Impact on Local Economy
The presence of Bonanza Ford in Wray is not just vital for those seeking a vehicle; it significantly contributes to the local economy as well.
- Job Creation: The dealership provides direct employment opportunities to local residents, enhancing the economic stability of the area.
- Community Investment: Bonanza Ford participates in various charitable events and sponsorships, which helps foster community well-being and establishes a strong community presence.
- Tax Contributions: Revenue generated from sales taxes contributes to local infrastructure and public services, indirectly benefiting all Wray residents.
"A thriving local business like Bonanza Ford doesn't just sell vehicles; it builds community and drives the local economy forward."
Technological Innovations
In the rapidly evolving landscape of the automotive industry, technological innovations stand as a cornerstone for dealerships like Bonanza Ford in Wray, Colorado. The significance of technological advancements transcends mere upgrades; they are pivotal in shaping customer experiences, optimizing operations, and enhancing the overall market competitiveness of the dealership.
Integration of Technology in Sales
Integrating cutting-edge technology into sales operations has become a game-changer for Bonanza Ford. From the moment potential customers step onto the lot, they're met with interactive displays that offer detailed information about vehicle specifications and features. Sales associates leverage tablets equipped with software that allows for immediate access to information regarding inventory, financing options, and even direct customer communication.
Moreover, customer relationship management (CRM) systems track interaction histories and preferences, enabling personalized service that resonates well with consumers. This tailored approach ensures that buyers feel valued and understood. No longer do customers have to endure long waits or repetitive follow-ups; the integration of technology streamlines the entire sales process, resulting in greater satisfaction.
Online Shopping Experience
In recent years, the online shopping experience for vehicles has transformed significantly, and Bonanza Ford is no exception. With a user-friendly website, potential buyers can browse extensive inventories from the comfort of their homes. High-definition images and virtual tours offer an immersive view of cars, while informative descriptions lay out essential details.
The online portal can also provide instant price quotes and allow users to initiate credit applications, creating a seamless transition from online exploration to in-person visits. It's about empowering the consumer—giving them control over their buying journey. This allows car enthusiasts and tech-savvy buyers to conduct thorough research before stepping foot into the dealership, enhancing not only their experience but also their confidence in their purchasing decisions.
Emerging Automotive Technologies
As the auto industry hurtles toward a future defined by automation and sustainability, emerging technologies are reshaping the expectations for both consumers and dealerships. Bonanza Ford embraces this shift by showcasing vehicles equipped with advanced features like driver-assist technologies, electric powertrains, and infotainment systems that connect seamlessly to personal devices.
Research indicates that approximately 54% of consumers show a heightened interest in electric vehicles, reflecting a shift towards greener options. Consequently, Bonanza Ford's alignment with these emerging trends positions it favorably within the market. This proactive stance not only meets consumer demands but also illustrates the dealership's commitment to sustainability and innovation.
"In a world where technology rapidly advances, it is crucial for businesses to keep pace; only then can they truly resonate with future-minded consumers."
Through investments in these emerging technologies, Bonanza Ford not only enhances its offerings but also showcases its adaptability to the changing automotive landscape. As the dealership continues to evolve, its focus on technological innovation will remain a critical factor in its success, ensuring a dynamic future not just for itself, but for the entire community it serves.
Community Engagement
Community engagement stands as a cornerstone for businesses, particularly in a tight-knit place like Wray, Colorado. For Bonanza Ford, this engagement does not merely act as a marketing strategy; it's about fostering a genuine connection with the local populace. In a world where consumers are often overwhelmed with choices, the way a dealership interacts with its community can set it apart from competitors. Customers are increasingly looking to do business with companies they feel have their best interests at heart, and Bonanza Ford manages to align its business goals with community needs.
Local Sponsorships and Events
More than just a dealership, Bonanza Ford proudly embraces its role as a community leader. The dealership sponsors a range of local events, from youth sports teams to annual fairs. Such sponsorships create a sense of community spirit, showcasing Bonanza Ford’s commitment to supporting local initiatives.
These partnerships often lead to enhanced visibility, increasing brand loyalty in the community. When Bonanza Ford sponsors a community event, it does more than put its name on a flyer; it actively participates, making the dealership synonymous with local culture. In this way, the community not only recognizes Bonanza Ford for its services but also for its goodwill—the kind of connection that money can’t buy.
Charitable Activities
One can argue that the strength of a business can often be measured by its heart. Bonanza Ford exemplifies this notion through its charitable efforts. They regularly contribute to local charities and educational programs, aiming to brighten the futures of residents in Wray. Charity events such as fundraisers, food drives, and educational scholarships provide tangible help to those in need.
These charitable activities show that Bonanza Ford does not view customers merely as transactions; rather, they understand the significance of giving back to the community. This aligns well with modern consumers' values. Today, people want to support businesses that make a real, positive impact on their communities. As such, Bonanza Ford’s charitable involvement can improve its standing in the local area, building a reputation that mirrors its commitment to quality service.
"Community isn't just a part of the business for Bonanza Ford; it's the entire fabric that weaves everything together."
Building Customer Relationships
The crux of Bonanza Ford's strategy lies in building lasting relationships with customers. The dealership isn't just interested in a one-time sale; it focuses on establishing trust through open communication and exceptional service. Each interaction is framed with the intent of creating a long-term partnership rather than a fleeting connection.
Engaging customers goes beyond selling cars. It involves follow-ups post-purchase, loyalty programs, and listening to feedback. This model fosters a connection that prompts repeat business and lifelong customers. Bonanza Ford understands that the emotional aspects of customer relations can often outweigh the transactional nature. When a customer feels valued, they are far more likely to return and recommend the dealership to others.
In summary, Bonanza Ford's commitment to community engagement enhances its reputation while contributing to the greater good of Wray. This integrated approach not only builds trust with customers but also amplifies the overall success of the dealership in a way that's sustainable and meaningful.
Future Perspectives
Looking ahead, the future perspectives of Bonanza Ford in Wray, Colorado, hold significant importance not just for the dealership, but also for the community and consumers who rely on automotive services. The automotive sector is continually evolving, influenced by technologies, consumer preferences, and market behavior. Thus, examining future trends is akin to looking through a crystal ball, revealing what lies ahead for both the dealership and its clientele. By understanding these elements, stakeholders can make more informed decisions, ensuring they stay ahead of the curve in a competitive marketplace.
Predicted Market Trends
In today’s fast-paced world, staying attuned to predicted market trends can be the difference between thriving and merely surviving. For Bonanza Ford, understanding where the market is heading involves recognizing shifts in consumer behavior, such as an increasing preference for electric vehicles. As folks shift their sights to environmentally friendly options, dealers who adapt can capitalize on this surge in interest. Moreover, factors such as rising fuel prices and government incentives for green vehicles might drive more consumers towards hybrid and electric models.
- Growing popularity of electric vehicles
- Greater demand for hybrid cars
- Emphasis on sustainability and eco-friendliness
However, predicting market trends isn’t just about plopping down money into the next shiny gadget. It’s also about understanding the community’s needs and preferences, ensuring that Bonanza Ford not only responds but also anticipates changes.
Expansion Plans
Looking to the horizon, expansion plans are often a double-edged sword. While expanding into new markets can bolster profits, it also requires careful consideration of various factors. For Bonanza Ford, this might mean exploring new lines of vehicles, increasing the pre-owned inventory, or perhaps even opening satellite locations in nearby communities.
It’s crucial for dealerships like Bonanza Ford to conduct thorough market analyses to determine viable locations for growth.
Potential avenues for expansion include:
- Increased online vehicle sales presence
- Collaborations with local businesses for joint promotions
- Expanding the service department for enhanced customer satisfaction
Taking these measures seriously could very well position Bonanza Ford as not just a local favorite but also a regional contender.
Adapting to Consumer Needs
Today’s consumers are not one-size-fits-all. Their preferences are as varied as the vehicles on Bonanza Ford’s lot. Thus, adapting to consumer needs is critical for the dealership’s longevity. This means more than just selling cars; it consists of understanding what buyers value most during their shopping experience, be it price, automotive technology, or after-sales service.
Listening to customer feedback and examining sales data can provide insights into emerging trends within the community. For instance, flexibility in financing options or offering virtual consultations could appeal to tech-savvy buyers. Additionally, fostering an online platform where consumers can easily look at inventory, read reviews, or even chat with representatives reflects an adaptation to contemporary consumer habits.
In summary, future perspectives of Bonanza Ford in Wray point to an intersection of predicted trends, expansion strategies, and the continuous evolution of consumer preferences. By remaining vigilant, the dealership can navigate uncharted waters while still keeping its customers’ needs front and center.
"The secret of change is to focus all of your energy not on fighting the old, but on building the new." – Socrates
